Welcome to the Noriental Blog

We've been helping Scandinavian software companies break into Asian markets since our founding, and we've learned an enormous amount along the way — from navigating procurement cycles in Japan to building reseller networks in Taiwan.

This blog is where we share that knowledge openly.

What to Expect

Market Insights — Regular analysis of B2B tech trends across our key markets: Taiwan, Singapore, Japan, South Korea, Indonesia, and China. We'll cover what's hot, what's changing, and what it means for European software vendors.

Practical Guides — Step-by-step resources on topics like structuring your first Asian distribution agreement, applying for Scandinavian government export grants, and localising your sales collateral for different markets.

Success Stories — With our clients' permission, we'll share real examples of how European companies established their first Asian revenues, the challenges they faced, and what made the difference.

Team Perspectives — Our local experts across Asia have unique vantage points. We'll share their observations on market shifts as they happen.

Why We're Doing This

There's a lot of generic "Asia market potential" content out there. We're not interested in that. Our goal is to publish things that are genuinely useful to a founder or sales director considering their first move into the region.

If you have a topic you'd like us to cover, drop us a line — we read every email.

Looking forward to building this together.

— The Noriental Team