We help Scandinavian B2B software companies build real, lasting revenue streams in Asian markets — fast. No endless slide decks. Just results.
Noriental is an entrepreneur-driven consultancy helping Scandinavian SME software companies break into Asian B2B markets. With founders in Taiwan and Singapore — and decades of sales experience in Asia — we offer unmatched local expertise and connections.
We are backed by a network of on-the-ground sales specialists across Asia, and we work closely with your leadership team every step of the way.
We are founders who have personally brought European software companies to Asian markets. We understand the challenges — and how to overcome them.
Founders based in Taiwan and Singapore. On-the-ground specialists across Japan, Taiwan, South Korea, China, and Indonesia. We don't manage Asia from Europe.
We skip market-potential slides and focus on what matters: building real, measurable, long-term revenue streams — fast.
A pitch refined for Western markets often falls flat in Asia — not because the product is wrong, but because the framing is. We tune your messaging and make sure your story lands with the right people in the right way.
We're entrepreneurs who have personally brought several European companies to Asian markets, with measurable revenue results to show for it.
Establishing revenues is our single key priority. Every engagement is structured to get your first contracts signed as quickly as possible.
A wide network of senior contacts across the B2B tech sector in Taiwan, Singapore, Japan, Korea, Indonesia, and China.
We operate with people actually on the ground in each target country — no remote "Asia experts" based in Europe.
We offer a broad range of services; choose exactly the ones you need. No bloated retainers for things you don't want.
We work openly and engage closely with your leadership team. You will always know what we are doing and why.
A structured three-phase approach to building your presence in Asia — from initial market signals to lasting growth.
Validate market potential
Clear market signal and roadmap for execution
Establish first market footprint
Solid foundation for wider market expansion
Achieve lasting, profitable growth
Strong, fast-growing, low-risk market position
Deep vertical knowledge across the sectors that define Asian B2B tech spending.
Mobile, IoT, and connected consumer & industrial devices — a cornerstone of Asian tech manufacturing.
Chip designers, semiconductor companies, and their software tool ecosystems.
Telecom operators and infrastructure companies actively adopting new software solutions.
Asia's automotive giants are deep software buyers across safety, infotainment, and EV.
Defence and national security technology companies taking their military capabilities to the next level.
Local experts across Asia, backed by founders with decades of experience.
20+ years of successful sales & business development experience with software companies in Asia and Scandinavia. Based 15 years in Asia. Permanent Resident of Singapore.
LinkedIn
20+ years of sales, marketing & business development experience with high-tech companies in Asia, Europe and North America, with focus on startups and scaleups. Permanently based in Taiwan.
LinkedInFor many European companies, the conversation about international growth eventually arrives at the same place: it is time to develop an Asia strategy. The instinct is a sound one. Asia is where much of the world's growth is happening, and standing still is rarely a viable option. The question worth pausing on is not *whether* to engage with the region, but *how* to frame that engagement in a way that gives your company the best possible chance of success.
We're launching our blog — a resource for Scandinavian software companies exploring Asian B2B markets. Expect market insights, success stories, and practical advice from our on-the-ground teams across Taiwan, Singapore, Japan, South Korea and beyond.
We're entrepreneurs who love helping Scandinavian companies succeed. Drop us an email and we'll respond within one business day.
